Case Study: Brunello Cucinelli achieves 4x e-commerce growth and personalized luxury experiences with Salesforce Marketing Cloud

Brunello Cucinelli elevates humanity and economic dignity with fashion

Brunello Cucinelli is an Italian luxury fashion house famous for classic, logo‑free clothing and a human‑centered approach to business. As shopping shifted online, the company faced the challenge of preserving the personalized, dignified in‑store experience for digital customers without losing its values or turning shoppers into mere transactions.

Partnering with Salesforce and using Commerce Cloud, Service Cloud and Marketing Cloud, Brunello Cucinelli implemented “graceful technology” — personalized customer journeys, unified order history, faster service workflows and privacy‑respecting data practices — to deliver in‑store service across channels. The result: a global digital storefront in 50 countries, stronger customer relationships, and a 4× increase in e‑commerce revenue since migrating to Commerce Cloud in 2016.

Brunello Cucinelli

Brunello Cucinelli

Communications & Digital Director