Case Study: DonorsChoose.org achieves a 300% increase in donor conversion with Salesforce Marketing Cloud

DonorsChoose connects passionate people to classrooms in need with Salesforce

DonorsChoose.org is a nonprofit that connects individual donors with public school teachers who post project requests to fill critical classroom needs—teachers typically spend over $500 of their own money each year. The organization needed to scale and personalize outreach to retain and convert donors more effectively while also better tracking partner leads and fundraising opportunities.

By implementing Salesforce Marketing Cloud, Sales Cloud, and the Salesforce Platform, DonorsChoose personalized one-to-one donor journeys, automated targeted emails and social posts, and centralized partner relationship management. The results include a 300% increase in donor conversion, exceeding the year’s fundraising goal within six months, personalized experiences for 1.5 million donors, more than $300 million raised to date, and support for 225,000 teachers and 13 million students across over 60% of U.S. public schools.

DonorsChoose.org

Charles Best

Cheif Executive Officer & Founder