Case Study: Lilly achieves personalized, predictive patient engagement and faster digital outreach with Salesforce Marketing Cloud

Lilly discovers a healthier future with Salesforce

Eli Lilly, a 140‑year‑old global pharmaceutical company with 38,000 employees, faced a changing healthcare landscape that demanded more personalized, patient‑centered care. New infusion and injection therapies, shifting healthcare economics, and decreasing physician access required deeper patient engagement, better internal coordination across departments and regions, and a single, secure platform to deliver consistent, compliant experiences.

Lilly adopted Salesforce (Lightning Platform and Heroku) to build a common reference architecture, quickly developing 50+ apps—including a Patient Connect Platform with daily patient surveys and predictive analytics and a scheduling app that streamlines HCP meetings while protecting privacy. Using agile, MVP delivery (apps in under seven weeks), Lilly now anticipates patient needs, delivers one‑to‑one personalized care, improves internal collaboration, and has begun promising digital outreach to physicians.

Lilly

Mike Meadows

Chief Technology Officer