Case Study: Kimberly-Clark achieves real-time consumer engagement and enterprise agility with Salesforce Marketing Cloud

Kimberly Clark - Customer Case Study

Kimberly‑Clark, a 140‑year‑old global maker of consumer essentials with 57,000+ employees and products used by 1.3 billion people daily, needed a way to connect dispersed teams, make legacy back‑office systems more agile, and better engage the high volume of consumer conversations about its brands. The company faced challenges collaborating across geographies and capturing actionable insights from tens of thousands of social mentions each month.

Kimberly‑Clark built a private employee network and listening platform on Salesforce, deployed Social Studio for social monitoring and R&D reporting, and used the Salesforce Platform to create mobile apps that integrate with ERP systems like SAP (including an iPad Healthy Workplace app for B2B). The result: faster cross‑enterprise collaboration, broad sales adoption, real‑time customer engagement and issue detection, improved product insights, and stronger customer loyalty.

Kimberly Clark

Mike McCranie

Global Director Information Technology