Case Study: WeWork achieves 339% new membership growth in 2 years with Salesforce Marketing Cloud

WeWork is changing how we work. With Salesforce

WeWork, a global workspace provider serving 253,000+ members, faced impersonal outreach and the challenge of scaling rapid, triple‑digit growth while improving response rates and member retention. As growth accelerated, the company needed an enterprise solution to make sales and marketing more personal and to predict which members might be at risk.

By implementing Salesforce Sales Cloud, Marketing Cloud and Einstein, WeWork built a 360‑degree member view that enabled personalized sales conversations, contextual email campaigns at scale, and AI‑driven predictive insights. The result: improved response rates and sales velocity, stronger member retention, and more than 330% new membership growth over two years.

WeWork

Rachell Bordoy

Director of Product Operations