Case Study: WeddingWire achieves 74% increase in WedSocial app adoption and hyper-personalized customer journeys with Salesforce Marketing Cloud

WeddingWire makes a commitment to personalized, customer-focused marketing

WeddingWire, a leading technology company in the $200 billion wedding and events industry, faced the challenge of meeting rapidly changing customer behaviors—30% of couples plan via mobile and many use multiple apps—while delivering personalized, timely communications to both couples and vendors. The company needed a way to predict planning milestones from a couple’s wedding date and bridge physical-to-digital touchpoints to boost engagement.

Using Marketing Cloud tools (Email Studio, Mobile Studio, MobileConnect) WeddingWire built date-driven email journeys, dynamic AMPscript-personalized content, SMS-driven table cards, and vendor onboarding communications to drive app adoption and engagement. The campaign notably increased WedSocial app adoption by 74% and improved overall user and vendor experiences through targeted, timely messaging.

WeddingWire

Bart Thornburg

Senior Manager of Email Marketing