Case Study: L’Oréal Americas achieves streamlined operations and faster multi-brand coordination with Salesforce Marketing Cloud

Collaboration is a beautiful thing for L’Oréal

L'Oréal Americas, the region of the world’s largest cosmetics company with 28 global brands, faced growing communication and coordination challenges as rapid growth and multiple acquisitions left sales and back-end systems fragmented. The Professional Products Division needed a way to share data, align brand activity, and support distributor reps and salon partners more effectively.

L'Oréal implemented Salesforce-driven portals and an internal social network to consolidate sales efforts, share product info and training, and enable cross-brand collaboration among reps and stylists. The solution improved operational efficiency, accelerated integration of acquisitions and new brands, strengthened marketing and customer engagement, and made it easier for management to keep the organization aligned.

L’Oreal

Barry Gilmore

Cheif Information Officer