Case Study: RecruitMilitary achieves targeted, efficient advertising to connect more veterans with Salesforce Marketing Cloud

RecruitMilitary boosts advertising to help more veterans find employment

RecruitMilitary, the largest U.S. military-focused recruiting company, needed to move beyond blanket marketing after its audience grew following acquisition by Bradley‑Morris. Facing manual, event-driven campaign processes and limited use of shared data, the team sought a way to better segment audiences and deliver the right message to the right veteran at the right time.

They adopted Advertising Studio, integrated with Salesforce Pardot and their Salesforce CRM, to unify teams, automate cross-channel data sync, and enable account-based targeting. The result was streamlined workflows, improved campaign effectiveness and audience personalization, and faster, smoother adoption of advertising tools—helping RecruitMilitary more efficiently connect veterans with relevant employers.

RecruitMilitary

Talmadge Zipperer

Vice President, Enterprise Systems