Case Study: Herman Miller achieves 200% email revenue growth and deeper customer relationships with Salesforce Marketing Cloud

Herman Miller uses Salesforce to become more solution-centric and build deeper customer relationships

Herman Miller, the iconic furniture maker known for design-driven products, shifted from a product-centric to a solution-centric business model and needed its salesforce to collaborate across the company to anticipate customer needs and deliver world-class experiences. The challenge was to provide a seamless, easy-to-use system that connected sales, marketing, dealers and service teams and could be used anywhere.

By implementing Salesforce—including Sales Cloud, Marketing Cloud, Chatter and the Salesforce mobile app—Herman Miller created real-time collaboration, personalized marketing, and analytics-driven decision making. The results included a 200% increase in email revenue and a 100% increase in email conversions year-over-year, faster account insights and stronger cross-team coordination to better serve customers.

Herman Miller

Mary Stevens

SVP of Global Marketing