Case Study: YETI achieves 900% revenue growth and personalized customer experiences with Salesforce Marketing Cloud

As business heats up, YETI stays cool with Salesforce.

YETI Coolers, a premium outdoor-products company founded to make better gear for serious enthusiasts, grew rapidly from a niche fly‑fishing favorite into a national brand. As distribution and product lines expanded, the company struggled to maintain personalized customer experiences and sales visibility: hundreds of field reps relied on spreadsheets, sticky notes, and disparate systems, leaving managers without a clear view of customer data, orders, or team performance.

By implementing Salesforce, YETI created a single, real‑time source of customer and order information integrated with its ERP, automated the entire order and communication workflow (personalized emails, invoices, confirmations, shipping notices), and enabled mobile access for sales reps. The unified platform also powers personalized marketing journeys and faster, more consistent support—helping the company scale efficiently and grow revenue from $50M to $450M in two years (nearly 900% growth), while improving forecasting, partner management, and customer loyalty.

YETI

Matt Reintjes

Chief Executive Officer