Case Study: POC achieves an 18% increase in Average Order Value with Salesforce Marketing Cloud

POC accelerates innovation and gives revenue a lift

POC is a Swedish maker of protective sports gear— from skiing helmets to cycling body armor—focused on helping customers find and buy the right products. The company’s challenge was presenting the right information at the right time and simplifying discovery and checkout to create a seamless, personalized shopping experience.

POC connected customer data with Salesforce Commerce Cloud, Marketing Cloud and Service Cloud and used a Salesforce Success Specialist and Accelerators to redesign the site flow from browsing to checkout. The changes boosted revenue and engagement: dollars spent per session +40%, orders per session +20%, average order value +18% and time on site +9%.

POC

David DeMartini

Chief Marketing and Digital Officer