Case Study: VMware achieves a unified, launch‑ready marketing platform in 90 days with Salesforce Marketing Cloud

VMware’s new business takes off on a new marketing platform

VMware, a leader in cloud infrastructure and virtualization, faced a tight deadline in 2017: launch VMware Cloud—a portfolio of 17 products and services—and a new marketing platform in just 90 days for VMworld. The company was burdened by multiple Salesforce instances and a patchwork of marketing tools, so it needed a unified, scalable solution to reach new and existing customers quickly and cost-effectively.

VMware consolidated on Salesforce solutions (Marketing Cloud, Sales Cloud, Pardot) and partnered with Success Cloud to design, integrate, and deploy the platform in time for the event. Using Pardot Engagement Studio, Sales Cloud dashboards, API-driven activation links, and Social Studio for outreach, the team executed free-trial campaigns, improved lead handoffs and response times, and launched successfully at VMworld—driving faster innovation, lower integration costs, and tighter collaboration across marketing, sales, and support.

VMware

Nick King

Vice President of Cloud Marketing