Case Study: Room & Board achieves 2,900% ROI and higher average order values with Salesforce Marketing Cloud

Room & Board makes recommendations intelligent with Marketing Cloud

Room & Board is a Minneapolis-born modern furniture retailer known for American craftsmanship and a highly personalized in-store experience. As browsing shifted online, the company needed to recreate that one-to-one showroom service on the web—turning catalog-style browsing into higher-value, more personalized purchases.

Room & Board adopted Salesforce Marketing Cloud and Predictive Intelligence, uploading years of customer sales data to power personalized product recommendations on the website and in email campaigns. The results: customers who engage with recommendations have 40% higher average order values (60% higher when they view recommendations before visiting a store), a 2,900% ROI in the first year, and ongoing gains from optimized campaign timing—bringing the in-store, design-associate experience to digital shoppers at scale.

Room & Board

Kimberly Ruthenbeck

Director of Web experience