Case Study: Philips achieves personalized, local customer engagement at global scale with Salesforce Marketing Cloud

Salesforce helps Philips stay light years ahead of the competition

Philips, a 120‑year‑old global electronics and healthcare company, needed to become more agile and locally relevant while maintaining one‑on‑one customer relationships at massive scale. The challenge was fragmented data and siloed teams across markets, limiting real‑time customer insight and coordinated sales, service, marketing, R&D, and supply‑chain actions.

By deploying Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, and Chatter) and using its Digital Accelerator to connect products, Philips unified customer data, gave 7,000+ service staff and global teams real‑time views, and enabled cross‑border collaboration. The result: locally tailored solutions at global scale, faster, more meaningful customer engagement and service, richer product insights from connected devices, and a stronger competitive position.

Philips

Jeroen Tas

Chief Executive Officer Informatics Solutions and Services Philips Healthcare