Case Study: Unilever achieves a 40% reduction in deployment costs and faster digital transformation with Salesforce Marketing Cloud

Unilever helps its people work with greater passion and purpose with Salesforce

Unilever, one of the world’s largest consumer packaged goods companies with 400+ brands and 161,000 employees, needed to accelerate digital transformation so its people could work like digital natives, personalize consumer engagement, and scale sustainable innovation across a complex global business. The challenge was democratizing technology, improving data visibility across 190+ countries, and enabling rapid, business-driven solution delivery.

Unilever adopted Salesforce (Service Cloud, Community Cloud, Platform, Einstein Analytics and Commerce Cloud) to give employees the tools to build solutions themselves—creating 50+ apps, a volunteer app in under a week, and a 100k-strong Salesforce user base with a 12k community—while standardizing integrations and analytics. The result: solutions deploy 4–5x faster, deployment costs fell by 40%, retail execution and personalization improved for millions of contacts, and the company gained the agility and insights to drive growth and sustainability.

Unilever

Jane Moran

Global CIO