YouGov B2B Case Studies & Customer Successes

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YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.

Case Studies

Showing 129 YouGov Customer Success Stories

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21st-Century Sanitation Coalition elevates thought leadership with YouGov Surveys

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21st-Century Sanitation Coalition elevates thought leadership with YouGov Surveys

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Allison+Partners uses YouGov audience insights to inform TikTok campaign launch

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American activewear apparel brand boosts brand awareness tracking with YouGov

American Health and Wellness Retailer improves brand awareness tracking with YouGov BrandIndex

a major American media and entertainment conglomerate measures event brand impact with YouGov Surveys

Anthropic gains clearer insight into public attitudes toward AI with YouGov research

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How healthcare retailer Audika Group track and measure long-term brand metrics with YouGov

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Audika Group achieves global brand health tracking with YouGov Custom Research

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Bank Jago boosts brand awareness and user adoption with YouGov insights

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Bank Jago boosts brand awareness and user adoption with YouGov insights

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Bank of America creates a new crisis management framework with YouGov BrandIndex

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The Bar Standards Board achieves better consumer insights for legal services regulation with YouGov

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Bar Standards Board gathers consumer journey insights with YouGov custom research

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BLKJ Havas boosts campaign effectiveness with YouGov

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BRACK.CH builds an efficient in-house research function with YouGov

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Channel 4 proves ad awareness lift with YouGov BrandIndex

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Channel 4 proves ad awareness lift for HECK with YouGov BrandIndex

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Cheerz achieves a 12-point increase in brand awareness with YouGov BrandIndex and Surveys

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Cheerz achieves a 12-point increase in brand awareness with YouGov

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Citizens Advice maps home retrofit interest with YouGov surveys

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Citizens Advice maps homeowner interest in home retrofit with YouGov

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Coca-Cola Europacific Partners grows its shopper base with YouGov Shopper Segmentation

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ConsenSys achieves global media coverage with YouGov insights

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Continental AG tracks Tour de France sponsorship ROI with YouGov BrandIndex

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Continental AG tracks Tour de France sponsorship impact and boosts brand awareness with YouGov BrandIndex

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Cream achieves deeper audience insight for campaign planning with YouGov Audience Intelligence

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CRED achieves stronger brand growth and market positioning with YouGov custom research

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CRED boosts brand growth and market positioning with YouGov brand health tracking

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Crossmedia increases heycar brand awareness with YouGov

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Desperados drives premium growth and doubles its buyer base with YouGov Shopper Intelligence

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Deutsche Telekom strengthens brand strategy and tracks market trends with YouGov BrandIndex

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Deutsche Telekom strengthens brand strategy and tracks market trends with YouGov BrandIndex

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Dr. Oetker achieves €5.2 million in sales with YouGov Shopper insights

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Drinkaware gains deeper insights into UK drinking behavior with YouGov custom research

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Drinkaware gains deeper insights into UK drinking behaviour with YouGov Custom Research

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Edelman boosts brand performance and influences policy with YouGov data

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Edelman achieves policy-changing campaign success with YouGov data

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EHI Retail Institute builds a data-driven retail communication planning framework with YouGov Shopper Intelligence

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End Violence Against Women Coalition raises awareness of sexual consent attitudes with YouGov custom research

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End Violence Against Women Coalition raises awareness of sexual consent attitudes with YouGov Surveys

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Estrella strengthens category leadership with YouGov Shopper intelligence

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ExCeL London secures new partnerships with YouGov audience intelligence

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Fairtrade proves label value and price premium with YouGov Choices

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Fost Plus improves recycling strategies with YouGov Shopper Intelligence

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Fox Sports proves ad effectiveness for FIFA World Cup with YouGov BrandIndex

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Fox Sports proves ad effectiveness for the FIFA World Cup with YouGov BrandIndex

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How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys

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Friends of the Earth improves fundraising appeal testing with YouGov Surveys: Self-serve

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Friends of the Earth achieves clearer fundraising creative insights with YouGov Surveys: Self-serve

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FrieslandCampina grows Campina’s buyer base by 14.4% with YouGov Shopper Intelligence

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FRoSTA identifies shopper-driven growth opportunities with YouGov Shopper Intelligence

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GambleAware tackles gambling harms with YouGov research

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Global Media Company achieves better audience insights with YouGov data analytics and market research

a global software company quickly surveyed consumers worldwide about digital tech fraud with YouGov Custom Research

GOOD achieves thought leadership in purpose-based marketing with YouGov Surveys and Profiles

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GOOD builds purpose-based marketing thought leadership with YouGov Surveys and Profiles

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Halodoc gains service-level brand insights with YouGov BrandIndex

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Hamptons boosts brand awareness by 20% with YouGov BrandIndex

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Hamptons achieves 20% brand awareness growth with YouGov BrandIndex

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Harlequins strengthens partner storytelling with YouGov audience intelligence

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Havas builds a connected insights platform with YouGov

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Havas Village builds a connected insights platform with YouGov

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heycar achieves 60% brand awareness growth with YouGov BrandIndex

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Homes.com generates 51k page views with YouGov custom research

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JustAnswer achieves 45 media placements with YouGov Surveys

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Justitia achieves global insights into free speech attitudes with YouGov Surveys

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Justitia decodes global attitudes to free speech with YouGov Surveys

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Kärcher achieves a unified global view of product awareness and ownership with YouGov

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Kavli triples Johnny’s BBQ Buddies buyer base with YouGov Shopper Segmentation

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a leading development and asset management company gains data-driven market insights with YouGov

a leading Italian automotive company boosts campaign insight across Europe with YouGov

Leading Top Social Media Brand achieves deeper audience insights with YouGov market research and data analytics

Legal & General achieves rapid insight on US Millennials’ home ownership challenges with YouGov Surveys

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Legal & General achieves rapid insight on US millennials’ home ownership challenges with YouGov Surveys: Self-serve

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Linear improves brand health and competitive insight with YouGov

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Linear improves brand health tracking with YouGov BrandIndex and Profiles

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Loacker improves global brand tracking and market strategy with YouGov

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Loacker improves global brand strategy and market performance with YouGov insights

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How Lufthansa gained comprehensive brand perception with YouGov BrandIndex

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Lufthansa achieves comprehensive brand perception and competitive benchmarking with YouGov BrandIndex

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a major TV broadcaster measures brand impact and proves sponsor value with YouGov Surveys

Mando-Connect becomes a loyalty marketing thought leader with YouGov

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Mando-Connect becomes a loyalty marketing thought leader with YouGov

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Miral Asset Management achieves stronger brand health and audience targeting with YouGov

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Molson Coors achieves a 73% boost in brand awareness with YouGov

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North Carolina State University develops a crisis management framework with YouGov BrandIndex

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Norwegian Consumer Council tackles digital exclusion with YouGov Surveys

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Norwegian Consumer Council tackles digital exclusion with YouGov Surveys

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NSPCC achieves a 1,106% increase in average donation value with YouGov Audience Data

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OYO identifies growth opportunities with YouGov BrandIndex

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OYO identifies growth opportunities with YouGov BrandIndex

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PepsiCo strengthens shopper insights and go-to-market strategy with YouGov Shopper Intelligence

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Platanomelón achieves deeper audience insight and growth with YouGov Profiles

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Podium Analytics tracks public perceptions of sports injury with YouGov surveys

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Premiership Rugby achieves double-digit growth with YouGov audience intelligence

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Priority Partnerships achieves thought leadership in youth sports sponsorships with YouGov custom research

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Reuters Institute uncovers digital news payment motivations with YouGov Research

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Rugby League World Cup secures 12 sponsorships with YouGov Profiles

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How YouGov helped the Rugby League World Cup attract new sponsorships

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Sarson’s achieves faster, evidence-based product launch decisions with YouGov Surveys: Self-serve

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Sarson’s achieves successful pre-launch product concept testing with YouGov Surveys: Self-serve

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Shelter increases awareness and donations with YouGov

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Shelter boosts awareness and donations with YouGov brand tracking

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Smitten Communications generates 45 media placements with YouGov Surveys

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How a top social media brand developed an ad effectiveness framework using YouGov Surveys

Spikes measures advertising effectiveness with YouGov

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Starlight Children’s Foundation achieves a best-performing fundraising campaign with YouGov custom research

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TEEG improves customer engagement and brand perception with YouGov brand health tracking

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How The Business of Fashion achieved multi-market insights with YouGov

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The Hygiene Bank raises awareness of hygiene poverty with YouGov

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The Law Society - Customer Case Study

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TikTok boosts campaign reach and creative impact with YouGov audience insights

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Transport for Wales improves ad messaging in 24 hours with YouGov Surveys

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Transport for Wales improves ad messaging insights in 24 hours with YouGov Surveys

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University of Manchester achieves deeper insight into long-term voting trends with YouGov Custom Research

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University of Manchester examines long-term voting trends with YouGov Custom Research

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Vauxhall achieves a +15% increase in purchase consideration with YouGov Surveys

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Vauxhall boosts purchase consideration with YouGov Surveys

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Vion reverses stagnant growth with YouGov Shopper Intelligence

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Virgin Money achieves rapid ad testing insights with YouGov Surveys: Self-serve

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Visa gains real-time consumer sentiment insights with YouGov

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Visa achieves faster APAC consumer insights with YouGov surveys

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Windflower Florist understands Singapore's houseplant market with YouGov Surveys

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Windflower Florist understands the potted plants market with YouGov Surveys

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World Netball measures global participation with YouGov Sport

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WWF-Singapore drives bag charge adoption insights with YouGov Surveys

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WWF-Singapore uses consumer insights to drive bag charge adoption with YouGov Surveys

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Zurich Insurance explores empathy’s impact on customer loyalty with YouGov

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