YouGov B2B Case Studies & Customer Successes

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YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.

Case Studies

Showing 53 YouGov Customer Success Stories

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21st-Century Sanitation Coalition elevates thought leadership with YouGov Surveys

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Allison+Partners uses YouGov audience insights to inform TikTok campaign launch

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American activewear apparel brand boosts brand awareness tracking with YouGov

How healthcare retailer Audika Group track and measure long-term brand metrics with YouGov

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Bank Jago boosts brand awareness and user adoption with YouGov insights

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The Bar Standards Board achieves better consumer insights for legal services regulation with YouGov

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Channel 4 proves ad awareness lift with YouGov BrandIndex

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Cheerz achieves a 12-point increase in brand awareness with YouGov BrandIndex and Surveys

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Citizens Advice maps home retrofit interest with YouGov surveys

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Continental AG tracks Tour de France sponsorship ROI with YouGov BrandIndex

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Cream achieves deeper audience insight for campaign planning with YouGov Audience Intelligence

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CRED achieves stronger brand growth and market positioning with YouGov custom research

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Crossmedia increases heycar brand awareness with YouGov

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Deutsche Telekom strengthens brand strategy and tracks market trends with YouGov BrandIndex

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Drinkaware gains deeper insights into UK drinking behavior with YouGov custom research

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Edelman boosts brand performance and influences policy with YouGov data

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End Violence Against Women Coalition raises awareness of sexual consent attitudes with YouGov custom research

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Fox Sports proves ad effectiveness for FIFA World Cup with YouGov BrandIndex

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How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys

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Friends of the Earth improves fundraising appeal testing with YouGov Surveys: Self-serve

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Global Media Company achieves better audience insights with YouGov data analytics and market research

a global software company quickly surveyed consumers worldwide about digital tech fraud with YouGov Custom Research

GOOD achieves thought leadership in purpose-based marketing with YouGov Surveys and Profiles

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Hamptons boosts brand awareness by 20% with YouGov BrandIndex

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Havas builds a connected insights platform with YouGov

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Justitia achieves global insights into free speech attitudes with YouGov Surveys

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a leading development and asset management company gains data-driven market insights with YouGov

a leading Italian automotive company boosts campaign insight across Europe with YouGov

Leading Top Social Media Brand achieves deeper audience insights with YouGov market research and data analytics

Legal & General achieves rapid insight on US Millennials’ home ownership challenges with YouGov Surveys

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Linear improves brand health and competitive insight with YouGov

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Loacker improves global brand tracking and market strategy with YouGov

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How Lufthansa gained comprehensive brand perception with YouGov BrandIndex

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a major TV broadcaster measures brand impact and proves sponsor value with YouGov Surveys

Mando-Connect becomes a loyalty marketing thought leader with YouGov

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Molson Coors achieves a 73% boost in brand awareness with YouGov

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North Carolina State University develops a crisis management framework with YouGov BrandIndex

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Norwegian Consumer Council tackles digital exclusion with YouGov Surveys

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OYO identifies growth opportunities with YouGov BrandIndex

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How YouGov helped the Rugby League World Cup attract new sponsorships

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Sarson’s achieves faster, evidence-based product launch decisions with YouGov Surveys: Self-serve

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Shelter increases awareness and donations with YouGov

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Smitten Communications generates 45 media placements with YouGov Surveys

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How a top social media brand developed an ad effectiveness framework using YouGov Surveys

How The Business of Fashion achieved multi-market insights with YouGov

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The Law Society - Customer Case Study

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Transport for Wales improves ad messaging in 24 hours with YouGov Surveys

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University of Manchester achieves deeper insight into long-term voting trends with YouGov Custom Research

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Vauxhall achieves a +15% increase in purchase consideration with YouGov Surveys

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Virgin Money achieves rapid ad testing insights with YouGov Surveys: Self-serve

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Visa gains real-time consumer sentiment insights with YouGov

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Windflower Florist understands Singapore's houseplant market with YouGov Surveys

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WWF-Singapore drives bag charge adoption insights with YouGov Surveys

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