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Visit WebsiteHow 21st-Century Sanitation Coalition used survey data to elevate thought leadership
21st-Century Sanitation Coalition
Shyam Shukla
Research Coordinator
YouGov
YouGov is an international online research data and analytics technology group. Their mission is to offer unparalleled insight into what the world thinks. Their innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities. At the core of their platform is an ever-growing source of connected consumer intelligence that has developed daily over their 20 years of operation.
Case Studies
Showing 53 YouGov Customer Success Stories
How Allison + Partners used audience insights to inform TikTok’s campaign launch
Allison+Partners
How new American activewear player measured brand awareness with YouGov
American Activewear Apparel Brand
How healthcare retailer Audika Group track and measure long-term brand metrics with YouGov
Audika Group
Ann-Kristin Foss
International Marketing & Brand Manager
How Bank Jago secured its position as a leading digital banking service with YouGov insights
Bank Jago
How The Bar Standards Board gathered insights on the consumer journey to regulate legal services
Bar Standards Board
How Channel 4 used YouGov BrandIndex to prove Ad Awareness increase for new-to-TV grocery brand
Channel 4
Richard Marsh
Client Sales Lead
How Cheerz achieved a 12pt increase in brand awareness with YouGov
Cheerz
Damien Monier
Head of Growth
How Citizens Advice mapped interest in home retrofit with YouGov
Citizens Advice
Cara Holmes
Senior Policy Researcher
How Continental AG tracked the impact of Tour de France sponsorship using YouGov BrandIndex
Continental AG
Christophe Bellier
Data analytics & Strategic planning France
How Cream fueled campaign planning with YouGov's audience insight
Cream
Jamie Parks-Taylor
Director of Insight & Analytics
How CRED tracked growth and boosted market positioning with YouGov
CRED
How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov
Crossmedia
Claus-Peter Heinrich
Head of Brand Marketing and Brand Experience
How Deutsche Telekom gauged brand development with YouGov BrandIndex
Deutsche Telekom
Ulrich Klenke
Chief Brand Officer
How Drinkaware gained insights into UK drinking behavior by creating bespoke segments with YouGov
Drinkaware
Annabelle Bonus
Director of Evidence and Impact
How Edelman used YouGov data to back their Cannes Lion award winning campaign
Edelman
How End Violence Against Women understood attitudes to sexual consent with YouGov
End Violence Against Women Coalition
Rachel Krys
Co-Director
How Fox Sports proves Ad Effectiveness for FIFA World Cup
Fox Sports
Dan Urban
Vice President of Ad Sales Research
How the FOM Forum ignited discussions around sustainable mobility with YouGov Surveys
Freedom of Mobility Forum
How Friends of the Earth tested fundraising propositions with YouGov Surveys Self-serve
Friends of the Earth
Guy Marsden
Individual Giving Officer
How a global media company successfully measured viewership data with YouGov Stream
Global Media Company
How a global software company surveyed the world about tech fraud with YouGov Custom Research
Global Software Company
How GOOD positioned themselves as thought leaders in purpose-based marketing with YouGov Surveys
GOOD
Pete Grant
Planning Director
How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
Hamptons
Fiona Stewart
Head of Marketing & PR
How Havas Village built a connected insights and audience platform with YouGov
Havas
Dan Hagen
Global Chief Data & Technology Officer
Who Cares about Free Speech? A global study conducted by YouGov Custom Research
Justitia
Jacob Mchangama
Founder and Executive Director
How Miral improved brand health and targeted key audiences successfully with YouGov
Leading Development And Asset Management Company
George Emiris
Senior Manager Business Analytics & Adoption
How leading Italian automotive company measured campaign success across Europe with YouGov
Leading Italian Automotive Company
How a top social media brand developed an ad effectiveness framework using YouGov Surveys
Leading Top Social Media Brand
How Legal & General achieved rapid insight by targeting with YouGov Surveys
Legal & General
Edyta Borowy
Group Brand Insight Manager
How Linear used YouGov to measure brand health and stay ahead of the competition
Linear
Federico Anastasia
Head of Marketing
How Loacker optimized market performance and improved global strategies with YouGov insights
Loacker
Christine Vareschi
Brand & Consumer Insights Manager
How Lufthansa gained comprehensive brand perception with YouGov BrandIndex
Lufthansa
Christian Krawczyk
Head of Customer Insights
How a major TV broadcaster measured brand impact associated with events via YouGov Surveys
Major TV Broadcaster Measured Brand
How Mando-Connect became a thought-leader in loyalty marketing with YouGov
Mando-Connect
Charlie Hills
Chief Strategy Officer
How Molson Coors used YouGov's connected data to measure the impact of featuring in a Netflix series
Molson Coors
Matt Slater
Senior Manager, Marketing Insights
Creating a new framework for crisis management with YouGov
North Carolina State University
Jim Pierpoint
SVP, Global Risk Management
The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys
Norwegian Consumer Council
Inger Lise Blyverket
Director
How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing
OYO
Nishant Jayaswal
Global Brand Strategy Director
How YouGov helped the Rugby League World Cup attract new sponsorships
Rugby League World Cup 2021
Jonathan Neill
Commercial Director
How Sarson’s successfully tested new product concepts pre-launch with YouGov Surveys Self-serve
Sarson’s
How YouGov’s living data helped Shelter launch a successful rebrand
Shelter
Emma Heath
Audience Insight Manager
How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys
Smitten Communications
Aimee Grove
Principal
How a top social media brand developed an ad effectiveness framework using YouGov Surveys
Social Media Brand
How The Business of Fashion achieved multi-market insights with YouGov
The Business of Fashion
Diana Lee
Director of Research & Analysis
The Law Society - Customer Case Study
The Law Society
How Transport for Wales improved their new ad messaging within 24 hours with YouGov Surveys
Transport for Wales
Rebecca Wilson
Marketing Manager
How the University of Manchester examined long-term voting trends with YouGov Custom Research
University of Manchester
Edward Fieldhouse
Professor of Social and Political Science
How Vauxhall/Opel successfully tested their new TV ad campaign using YouGov Surveys
Vauxhall
Clare White
Head of Marketing Communications
How YouGov Surveys Self-serve helped MFUSE run rapid ad testing for a Virgin Money campaign
Virgin Money
Nigel Rees,
National Properties, and Facilities Manager
How Visa understood consumer sentiment with YouGov
Visa
How Windflower Florist understood the potted plants market with YouGov Surveys
Windflower Florist
Stanley Tan
Director
How WWF-Singapore used consumer insights to shape their PACT initiative with YouGov Surveys
WWF
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