Case Study: Virgin Money achieves rapid ad testing insights with YouGov Surveys: Self-serve

How YouGov Surveys Self-serve helped MFUSE run rapid ad testing for a Virgin Money campaign

Virgin Money, through their agency MFUSE, faced an urgent challenge to test awareness and public perception of their "#wewillrunagain" ad campaign, which was set to air on a major TV program the very next day. They required rapid, high-quality research to gain insights within an extremely tight timeframe and turned to YouGov Surveys: Self-serve for a solution.

Using its self-serve research platform, YouGov rapidly recruited viewers to watch the program and surveyed 645 of them within minutes of the ad airing, delivering real-time results. The survey revealed that 47% of respondents were previously unaware of Virgin Money's sponsorship, and the ad generated overwhelmingly positive feelings, with 67% of viewers reporting optimistic or uplifted emotions. This provided MFUSE with valuable, immediate insights to inform their campaign strategy.

Virgin Money

Nigel Rees,

National Properties, and Facilities Manager