Case Study: a leading Italian automotive company boosts campaign insight across Europe with YouGov

How leading Italian automotive company measured campaign success across Europe with YouGov

A leading Italian automotive company needed to measure the impact of a new ad campaign for its car models and understand its brand image across key European markets. To address this challenge, they partnered with YouGov, seeking to determine the campaign's recall, its effect on brand perception, and its influence on purchase consideration among their target audience.

YouGov utilized its BrandIndex solution to track the campaign's direct impact on advertising awareness, brand impression, and consideration in several countries. The vendor supplemented this with its Profiles tool to conduct a deep audience analysis. The results showed significant increases in ad awareness, impression, and consideration in Italy, France, and Germany during and after the campaign, with Formula 1 fans showing the highest engagement. The YouGov data provided granular insights that directly informed the client's future advertising and business strategy.