Case Study: Cheerz achieves a 12-point increase in brand awareness with YouGov BrandIndex and Surveys

How Cheerz achieved a 12pt increase in brand awareness with YouGov

Cheerz, a leading company in the photo printing industry, faced the challenge of tracking its brand performance and KPIs against competitors in a highly competitive market. To maintain its edge, Cheerz needed to identify its strengths and weaknesses and evaluate the real-time impact of its marketing efforts. They partnered with YouGov to address this challenge.

YouGov provided a solution combining its BrandIndex tracking tool for real-time data on key indicators and its Surveys product for customized ad-hoc research. This approach allowed Cheerz to monitor its daily brand health, optimize campaigns, and track specific metrics like brand love. As a result of this partnership, Cheerz achieved a 12-point increase in brand awareness among its core audience and gained crucial insights to effectively plan future strategies.

Cheerz

Damien Monier

Head of Growth