Case Study: Sarson’s achieves faster, evidence-based product launch decisions with YouGov Surveys: Self-serve

How Sarson’s successfully tested new product concepts pre-launch with YouGov Surveys Self-serve

Sarson's, a leading UK food brand, needed to rapidly concept test new packaging for a premium product launch amidst a tight holiday deadline. The challenge was to determine the best of six bottle designs and gauge purchase intention with a large sample before key decisions had to be made in early January. To address this, they turned to YouGov and utilized the YouGov Surveys: Self-serve product.

Leveraging YouGov's platform, Sarson's implemented two rapid surveys to gather opinions from thousands of targeted shoppers. The solution delivered a robust evidence base, revealing a clear consumer preference for a specific bottle that resulted in a significant uplift in purchase intention. The data from YouGov directly informed the product's marketing strategy and uncovered new usage occasions for longer-term planning, enabling the company to make its critical January decision with confidence.

Sarson’s