Case Study: Norwegian Consumer Council tackles digital exclusion with YouGov Surveys

The Norwegian Consumer Council explored national attitudes to digitization with YouGov Surveys

The Norwegian Consumer Council wanted to understand the impact of pandemic-accelerated digitization on consumers, specifically the daily difficulties and the extent of digital exclusion. To gain these insights, they partnered with YouGov, using its Surveys: Serviced product to conduct comprehensive research.

YouGov implemented a mixed-method approach, conducting a nationally representative survey followed by qualitative interviews. This solution provided the Council with in-depth data on digital challenges and the groups most affected. The resulting report, "Outsiderness in the consumer markets," sparked a significant public and political debate on digital exclusion, garnering major media attention and leading to follow-up meetings with authorities to discuss protective measures for vulnerable consumers.

Norwegian Consumer Council

Inger Lise Blyverket

Director