Case Study: CRED achieves stronger brand growth and market positioning with YouGov custom research

How CRED tracked growth and boosted market positioning with YouGov

CRED, a leading Indian fintech company, faced the challenge of monitoring its brand KPIs and assessing the effectiveness of its major sponsorship of the Indian Premier League. To uncover growth opportunities and track changes in brand awareness and consumer perception, they partnered with the vendor YouGov and utilized its Custom Research service.

YouGov designed a bespoke brand health tracking study, implementing a daily interview system that captured data from over 25,000 respondents annually. This solution provided CRED with real-time, weekly data uploads and granular insights into the digital payments market. The outcomes for the customer included a notable increase in brand awareness and improved market positioning, supported by YouGov's ongoing tracking and reporting against key business indicators.

CRED