Case Study: Mando-Connect becomes a loyalty marketing thought leader with YouGov

How Mando-Connect became a thought-leader in loyalty marketing with YouGov

The marketing agency Mando-Connect sought to become a leader in its field but faced a significant knowledge gap regarding consumer loyalty behaviors and preferences across Europe. To build credibility and make informed recommendations to its clients, the agency partnered with YouGov.

Using YouGov's Profiles and Surveys services, YouGov enabled Mando-Connect to track loyalty trends and gather tailored data. This partnership resulted in the agency publishing three highly influential industry whitepapers, which were featured in top podcasts and at a major international summit. The work significantly raised Mando-Connect’s profile and established it as a thought leader, driven by the insights provided by YouGov.

Mando-Connect

Charlie Hills

Chief Strategy Officer