Case Study: Smitten Communications generates 45 media placements with YouGov Surveys

How Smitten Communications and JustAnswer generated 40+ press mentions with YouGov Surveys

Smitten Communications, a US PR firm, sought to generate media coverage for its client JustAnswer. To expand brand awareness, they needed compelling data to pitch to top-tier media outlets. They partnered with YouGov and used its YouGov Surveys service to address this challenge.

YouGov implemented a quick-turnaround survey on trending topics and provided researcher support for both the questionnaire and analysis. This solution enabled Smitten Communications to secure 45 unique press mentions for JustAnswer in major outlets like Huffington Post and Newsweek. The campaign also delivered a significant spike in traffic to the client's website.

Smitten Communications

Aimee Grove

Principal