Case Study: Vauxhall achieves a +15% increase in purchase consideration with YouGov Surveys

How Vauxhall/Opel successfully tested their new TV ad campaign using YouGov Surveys

Vauxhall needed to test consumer opinion on the "Unbox Yourself" messaging for its new Mokka SUV TV campaign, aiming to change brand perception in a competitive market. To understand the ad's impact and gather benchmarks, they partnered with YouGov and utilized their YouGov Surveys: Self-serve research tool.

Using this solution, YouGov targeted in-market car buyers for pre and post-campaign surveys. The results showed a more positive brand perception and a crucial +15% increase in purchase consideration after the ad exposure. This data allowed Vauxhall to shape its marketing strategy and has led them to use YouGov Surveys: Self-serve for pre-testing all future TV ads.

Vauxhall

Clare White

Head of Marketing Communications