Case Study: Linear improves brand health and competitive insight with YouGov

How Linear used YouGov to measure brand health and stay ahead of the competition

Linear, an online insurance brand in Italy, needed an accurate measure of its brand health to complement its internal data and a better understanding of its competition. The company required a holistic view of how its brand was perceived by its target audience and sought to measure the effectiveness of its campaigns against competitors.

YouGov implemented its BrandIndex tool to track public perception across key metrics like advertising awareness and brand consideration, supplemented by data from YouGov Profiles for audience intelligence. The solution included training and quarterly reports, providing Linear with a clear view of the competitive landscape and high brand perception among its target audience. As a result, Linear can now strategically strengthen its communications and uses YouGov on a weekly basis to monitor campaign effects and stay ahead of the competition.

Linear

Federico Anastasia

Head of Marketing