Case Study: Cream achieves deeper audience insight for campaign planning with YouGov Audience Intelligence

How Cream fueled campaign planning with YouGov's audience insight

Cream, a full-service B Corp ad agency, faced a challenge when a client needed to better understand and effectively reach its male customer base, specifically men aged 18-34. To explore shifting attitudes and behaviors, the agency turned to the vendor YouGov for its audience intelligence solutions, leveraging its Profiles tool and omnibus surveys.

YouGov implemented a representative survey and provided analysis through its Profiles platform, which allowed Cream to segment the audience into distinct groups like "Traditionalists" and "Progressives." This deep insight directly informed the agency's creative and media strategy for a multi-channel campaign. The work from YouGov not only strengthened Cream's relationship with its client but also helped unlock a larger marketing budget, ultimately leading to a successful national campaign.

Cream

Jamie Parks-Taylor

Director of Insight & Analytics