Case Study: OYO identifies growth opportunities with YouGov BrandIndex

How OYO uses YouGov BrandIndex to identify growth opportunities and measure the impact of marketing

OYO, a global platform for hotels and homes, needed a reliable way to track its long-term brand health, assess consumer perception, and measure the impact of its marketing investments. To address this challenge, they partnered with YouGov and implemented its BrandIndex solution.

YouGov provided a daily brand tracking tool that measured public perception across key metrics, which OYO used to benchmark performance and understand campaign impact. The solution delivered a granular understanding of brand perception, helping to shape OYO's communication strategy and identify a new target audience with high growth potential. As a result of this initial success, OYO expanded its use of YouGov BrandIndex into other markets to strengthen its business.

OYO

Nishant Jayaswal

Global Brand Strategy Director