Case Study: Hamptons boosts brand awareness by 20% with YouGov BrandIndex

How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov

Hamptons, a real estate agency, underwent a significant rebrand and launched new marketing campaigns but needed a way to measure their impact on consumers. They wanted to track key metrics like brand awareness and consideration, conduct a brand health check, and benchmark their performance against competitors. To address this challenge, they turned to the vendor YouGov and its BrandIndex service.

Using YouGov BrandIndex, Hamptons gained access to daily brand tracking data to measure the success of its rebrand and campaigns. This solution provided clear KPIs and competitive benchmarks. As a result, Hamptons measured a 20% increase in brand awareness and a significant jump in consideration among its target audience. YouGov enabled the client to attribute this growth directly to its marketing efforts and access ongoing data to inform its future strategy.

Hamptons

Fiona Stewart

Head of Marketing & PR