Case Study: a global software company quickly surveyed consumers worldwide about digital tech fraud with YouGov Custom Research

How a global software company surveyed the world about tech fraud with YouGov Custom Research

The customer, a global software company, sought to understand the frequency and impact of digital technology scams on consumers worldwide. To meet this challenge, they partnered with YouGov Custom Research to conduct a comprehensive multinational study and provide trend analysis.

YouGov leveraged its global panel to conduct a nationally representative survey across 16 markets, which was completed by 19,000 respondents in just 11 days. The results, delivered in real-time and through a series of detailed reports, revealed that three in five consumers encountered a tech support scam in a year. These findings empowered the client to guide new consumer awareness campaigns and policy advocacy efforts.