Case Study: Bank Jago boosts brand awareness and user adoption with YouGov insights

How Bank Jago secured its position as a leading digital banking service with YouGov insights

Bank Jago, a digital bank in Indonesia, faced the challenge of staying competitive by improving its brand perception and customer communication. To establish itself as a market leader, the bank partnered with the research firm YouGov and utilized its custom trackers to gain insights into consumer preferences.

YouGov conducted strategic branding exercises and communication optimization analyses for Bank Jago. This led to the development of targeted messaging and a refined media strategy across platforms like YouTube and TikTok. The results were significant, with nearly one in five digital core users choosing the bank. YouGov's insights were instrumental in boosting brand awareness and significantly increasing recognition for key features like its QRIS payment system.

Bank Jago