Case Study: Crossmedia increases heycar brand awareness with YouGov

How Crossmedia achieved a 60% increase in brand awareness for heycar with YouGov

Crossmedia, a globally independent media agency, needed to facilitate consistent growth in brand awareness for their client heycar across Germany, but the targeting efficiency of their existing media made reaching a 40% goal uncertain.

Using YouGov BrandIndex to conduct a deep regional analysis, Crossmedia identified key areas for growth and launched a targeted radio campaign. This solution from YouGov enabled them to raise brand awareness from 25% to 40% in key target regions and achieve a 60% increase in national brand awareness for heycar.

Crossmedia

Claus-Peter Heinrich

Head of Brand Marketing and Brand Experience