Case Study: Deutsche Telekom strengthens brand strategy and tracks market trends with YouGov BrandIndex

How Deutsche Telekom gauged brand development with YouGov BrandIndex

Deutsche Telekom, a leading telecommunications company, sought a way to track its global brand development in real-time, monitor competitors, and identify emerging consumer trends. To address this challenge, they partnered with YouGov and implemented its YouGov BrandIndex solution.

The YouGov BrandIndex service provided Deutsche Telekom with daily, population-representative data across 16 key brand metrics and a decade of historical data, all accessible via an intuitive dashboard. This allowed the company to holistically review its brand position and react to short-term market developments. As a result, YouGov's insights now flow directly into weekly reports that inform corporate management strategy, helping Deutsche Telekom consolidate and expand its leading market position.

Deutsche Telekom

Ulrich Klenke

Chief Brand Officer