Case Study: Loacker improves global brand tracking and market strategy with YouGov

How Loacker optimized market performance and improved global strategies with YouGov insights

Loacker, a leading Italian global manufacturer of wafers, biscuits, and chocolate, needed to monitor consumer perceptions of its products and brand across its numerous international markets to prepare for future growth. To achieve this, they partnered with YouGov to implement a solution for ongoing, multi-country tracking that could integrate historical data with new insights.

YouGov developed a custom annual research tracker tailored to the competitive landscape of each country, which included detailed funnel analysis and bespoke indices for brand equity and sustainability. This solution provided Loacker with powerful insights into brand perception and competitor performance. As a result, Loacker was able to shape its global strategies by emphasizing market-specific elements and successfully monitor the progress of its marketing efforts over time.

Loacker

Christine Vareschi

Brand & Consumer Insights Manager