Case Study: Shelter increases awareness and donations with YouGov

How YouGov’s living data helped Shelter launch a successful rebrand

Shelter, a British charity, needed to undertake a large-scale rebrand and required reliable audience insights to guide its new direction. Their challenge involved understanding their audience segments in detail and establishing a benchmark for their brand health to measure the success of the rebrand. To achieve this, they turned to YouGov and its data solutions.

YouGov implemented a suite of its living data products, including YouGov Profiles for audience segmentation and YouGov CharityIndex for continuous brand tracking. This solution provided Shelter with the granular insights needed to execute their rebrand effectively. Following the rebrand, YouGov's data showed a rise in key KPIs, including unaided awareness and donation consideration, particularly among key demographic groups.

Shelter

Emma Heath

Audience Insight Manager