Case Study: 21st-Century Sanitation Coalition elevates thought leadership with YouGov Surveys

How 21st-Century Sanitation Coalition used survey data to elevate thought leadership

a major sanitation non-profit coalition, 21st-Century Sanitation Coalition, sought to understand American attitudes toward health and sanitation standards at large events to guide policy and establish thought leadership. Their challenge was to quickly gather insights from a targeted audience of festival and event attendees.

YouGov implemented its serviced survey product to rapidly field a study to over 1,000 targeted respondents. The YouGov team improved the survey's objectivity and provided quick results, which the coalition used to produce a major industry report. This effort directly resulted in the coalition gaining two new members and securing new speaking opportunities, successfully elevating its industry standing.

21st-Century Sanitation Coalition

Shyam Shukla

Research Coordinator