Classy B2B Case Studies & Customer Successes

Classy is a B Corp Certified Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise nearly $4 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

Action Against Hunger boosts online fundraising and grows recurring giving 30% with Classy

Action Against Hunger

Christian Pielow

Digital Strategist

Classy Live Helps ACE’s 15th-Annual Hybrid Gala Grow by ~200% YoY

African Community Education (ACE)

Tim O’Neil

Marketing and Fundraising Manager

Alight’s Canvassing Initiative Brings in 660 New Recurring Donors With Classy

Alight

Chris Kindler

Director of Annual Fund

Aquarium of the Pacific streamlines online fundraising and saves staff time with Classy

Aquarium of the Pacific

Erin Russell

Development Services and Database Manager

Athletes 4 Cancer Takes Flight for Survivors

Athletes For Cancer

Atlanta Habitat Saw an Average Donation of $670 on Giving Tuesday

Atlanta Habitat

Drew McGuffin

Development Systems and Relations Director

Atlanta Humane Society Exceeds Day of Giving Goals With the Help of Classy for Salesforce

Atlanta Humane Society

Lauren Shoff

Digital Fundraising and Marketing Manager

Atlas Free Enjoys a 43% Conversion Rate by Combining Storytelling and Streamlined Giving

Atlas Free

Jake Fankhauser

CRM and Experience Manager

Atlas Free Lifts Recurring Donor Retention by 151% With Classy and Virtuous

Atlas Free

Jake Fankhauser

CRM and Experience Manager

Austin Pets Alive! Brought in 10% More Donors YoY on Giving Tuesday with Classy Studio

Austin Pets Alive!

Li Martinez

Senior Philanthropy Communications Specialist

Avera Foundation Increases Online Giving and Grows Supporters With Classy and Omatic

Avera Foundation

Elijah Bonde

Manager, Community Giving

Baby2Baby Acquired Over 4,000 New Donors in Just Six Weeks with Classy’s Fundraising Tools

Baby2Baby

Molly Baker

Senior Director of Development

Barbells for Boobs achieves $2.1M in annual online donations and higher average gifts with Classy

Barbells For Boobs

Chris Hanson

Creative Director, Barbells for Boobs

Be the Bridge achieves a 6% increase in recurring donors and improved donor retention with Classy

Be the Bridge

Autumn Lee-Cass

Director of Development

Beat the Streets Fuels Ambitious Growth Goals With Classy

Beat the Streets

Ben Reiter

National Executive Director

Beyond Celiac achieves a 51% increase in annual online gifts with Classy

Beyond Celiac

Blood:Water raises $28M and brings clean water to 1M people with Classy

Blood:Water

Dan Haseltine

Co-Founder & Artist Relations

Bread of Life achieves 162% increase in online revenue with Classy

Bread of Life

Willie Parish

JR. Executive Director

Breastcancer.org Increased its Median Gift Size by 10% with Classy Studio

Breastcancer.org

Lauren Hughes

Director of Development

Broadway Cares/Equity Fights AIDS achieves 35% peer-to-peer fundraising growth with Classy

Broadway Cares

Lane Beauchamp

Marketing Manager

A Donor-First Giving Tuesday Strategy Brings in 153% YoY Growth in Donations for Broadway Cares

Broadway Cares

Sarah Cardillo

Deputy Director of Development

Brooklyn Public Library Grew Online Revenue by 14% With Classy’s Comprehensive Fundraising Suite

Brooklyn Public Library

Lauren Arana

Assistant Vice President, Development

Brooklyn Public Library Raises Over $77k on Classy Program Designation in One Year to Fund Books Unbanned Program

Brooklyn Public Library

Nick Higgins

Chief Librarian

BuildON achieves near-doubling of online donations and empowers student peer-to-peer fundraising with Classy

BuildON

Erin Wallace

Chapter Manager

buildOn Acquires Over 150 New Donors During Its Annual Year-End Fundraising Challenge

BuildON

Morgan Dickerson

Community Engagement Manager

Camp Kesem achieves $1.4M Giving Tuesday success and scales chapter fundraising with Classy

Camp Kesem

Cristin O’leary Jones

Development Director

Canal Alliance more than doubles year-over-year recurring giving revenue with Classy's custom donation pages

Canal Alliance

Sara Matson

Development Director

How Capital Area Food Bank Increased Donor Covered Fees and Conversion Rates

Capital Area Food Bank

Mary Beth Healy

Chief Revenue and Marketing Officer

Catholic Answers achieves 387% growth in Giving Tuesday donations with Classy

Catholic Answers

Dave Matheson

Director Of Development

Catholic Answers Increases Text Subscribers and Conversion Rates With Classy and Rally Corp

Catholic Answers

Dave Matheson

Director Of Development

CDC Foundation launches COVID-19 emergency response in under 24 hours and raises $1.39M with Classy

CDC Foundation

Elizabeth Patrick

Director of Advancement Services

Christopher and Dana Reeve Foundation Increased Donation Volume by 57% Period over Period on Classy

Christopher and Dana Reeve Foundation

Kelly Lamb

Development Manager, Team Reeve Endurance

City of Hope achieves modern peer-to-peer fundraising and increased donor engagement with Classy

City of Hope

Emily Parris Sandler

Director of Digital, Philanthropy

Over a Quarter of Donors Gave Multiple Gifts to City of Refuge’s Back-to-School Campaign

City Of Refuge

Edward Phillips

VP of Development

Classy for Salesforce Helps Concern Worldwide US React Quickly to Emergencies

Concern Worldwide

Lauren Hacker

Business Operations & Systems Manager

Connecticut Humane Society achieves 30% increase in average gift amount with Classy

Connecticut Humane Society

Denver Rescue Mission achieves 1,896 new ACH donors and 13% larger gifts with Classy

Denver Rescue Mission

Robert Bogan

Online Marketing Manager

Direct Relief Tops 35% Conversion Rate by Prioritizing Donors and Data

Direct Relief

Heather Bennett

Vice President of Partnerships and Philanthropy

Emilio Nares Foundation achieves major online fundraising growth and doubles new donors with Classy

Emilio Nares Foundation

Heidi Cramer

Development Director

With Classy Live, Faith In Practice’s Annual Gala Raised $146k Above Its Goal

Faith In Practice

Ian Rhoades

Business Solutions Director

Farm Aid achieves 352% increase in Giving Tuesday results with Classy

Farm Aid

Caroline Fiore

Development Manager

Peer-to-Peer Fundraisers Raise $125K During Feed More’s Annual Fundraising Competition

Feed More

Christy Dalton

Community Engagement Manager

Feed My Starving Children Sees 3x Industry Standard Conversion Rate With Classy

Feed My Starving Children

Tim Krueger

Digital Marketing & Analytics Manager

Feeding San Diego achieves $5.4M in online donations for COVID-19 hunger relief with Classy

Feeding San Diego

Feeding San Diego’s Embedded Donation Forms Top 44% Conversion

Feeding San Diego

Carly Matsumoto

Senior Digital Marketing Manager

First Book achieves a 185% increase in donation conversion rates with Classy

First Book

Diana Peacock

Senior Vice President of Development and Alliances

First Book achieves targeted donor outreach and 360° supporter insights with Classy

First Book

Diana Peacock

Senior Vice President of Development and Alliances

Food Bank For NYC Prioritizes Storytelling to Achieve a 52% Retention Rate

Food Bank For New York City

David Jones

Vice President for Fundraising Operations

GallantFew achieves $80,000 YoY online donation growth and higher recurring gifts with Classy

GallantFew

Liz Smith

Development Specialist

Gilda’s Club Chicago achieves stronger peer-to-peer fundraising and time savings with Classy

Gilda’s Club Chicago

Bradford Newquist

Director of Development

Girlstart Increased Donation Volume by 22% YoY on Classy

Girlstart

Shane Woods

Executive Director

God’s Love We Deliver Increased Donation Volume by 15% YoY with Classy and Delivered 30% More Meals

God’s Love We Deliver

Emmett Findley

Director of Marketing & Communications

Intuitive User Experience Supports 720% YoY Growth for Golden Harvest Food Bank’s Annual Campaign

Golden Harvest Food Bank

Nathan Krupa

Development Strategist

How Gordon College’s Peer-to-Peer Fundraiser Raised $40k Above Its Stretch Goal

Gordon College

Joe Iriana

Associate Director of Advancement Data Services

Haymakers for Hope achieves increased recurring donations with a subscription-based running community on Classy

Haymakers for Hope

Brian Schroy

Regional Fight Manager

HEADstrong Foundation raises $90K in 3 weeks with Classy

HEADstrong Foundation

Jeff Baxter

Director of Fundraising

HEADstrong Foundation raises $349,875 and cuts event costs by 60% with Classy

HEADstrong Foundation

Heifer International modernizes fundraising and engages new donors with Classy

Heifer

Christy Moore

Vice President of Marketing

Hillel Set New Records and Raised $5.5M in Four Days During its Annual Global Giving Week

Hillel International

Rachael Fenton

Senior Director of Advancement Field Services

HOPE Atlanta achieves more fundraising time and higher donor retention with Classy for Salesforce

HOPE Atlanta

Katherine Welker

Development Director

Hope for Haiti Utilizes Classy’s Giving Cart to Enable More Giving From Every Appeal

Hope for Haiti

Taylor Hebble

Chief Development Officer

Joni and Friends Raised 121% More YoY on Giving Tuesday with Classy Studio

Joni and Friends

Amy Hurtado

Vice President, Marketing & Engagement

Kansas City Pet Project’s Gala Raised $150K Above Its Stretch Goal With Classy Live

Kansas City Pet Project (KC Pet Project)

Stephanie Sullens

Former Chief Development Officer

How Karam Foundation Uses Community-Building to Acquire and Retain Recurring Donors

Karam Foundation

Annie Lazarski

Annual Fund Lead

Kesem achieves 100+ hours saved and nationwide brand consistency with Classy's campaign templating

Kesem

Meag Donnelly

Systems & Constituent Care Coordinator

Kesem Streamlined Its Giving Process With Embedded Donation Forms

Kesem

Bree Turner

Senior Manager of Team Kesem and Development Operations

Classy Studio Raises More for Khan Academy Per A/B Test Results

Khan Academy

Lizzie Rock

Senior Manager, Community Giving

Liberty in North Korea achieves 125% growth in online donations with Classy

Liberty in North Korea

Andrew Quan

Donor Impact Manager

Lucile Packard Foundation Raised 44% More on Giving Tuesday with Classy Studio

Lucile Packard Foundation for Children's Health

Lynne Chiu

Associate Director, Digital Fundraising

Lung Cancer Research Foundation Starts Accepting Donations Within One Month of Switching to Classy

Lung Cancer Research Foundation

Evan Bonsett-Veal

Director, Donor Database

Lutheran Hour Ministries’ Fiscal Year-End Campaign Grew by 14% YoY with Classy

Lutheran Hour Ministries

Emily Ott

Digital Fundraising Specialist

Mama Hope achieves $20K per Global Advocate and scalable online fundraising with Classy

Mama Hope

Hannah Beavers

Director of Development and Strategy

Many Hopes achieves $124,712 in recurring donations and modernizes its donor experience with Classy

Many Hopes

Many Hopes Modernizes Donating With Classy Embedded Donation Forms

Many Hopes

Alex Smith

Many Hopes

Massachusetts General Hospital’s Fundraising Community Raised $7M In One Year

Massachusetts General Hospital

Leslie Ruchala

Director, Third Party Fundraising

Meals on Wheels Diablo Region Raised 54% More Year over Year with Studio

Meals on Wheels Diablo Region

Michelle Hayward

Development Manager

Walk/Run Fundraisers Raise 4x More on MMRF’s Mobile App

Multiple Myeloma Research Foundation

Marianne Andrews

Senior Director, Events & Partnerships

NAMI’s Paid Search and Social Ads Bring in a 52% Increase in Gifts YoY

National Alliance on Mental Illness

Kelly Pavelich

Senior Donor Communications Manager

National Civil Rights Museum Increased Average Gift Size by 62% Year over Year with Classy’s Intelligent Asks

National Civil Rights Museum

Andrew Mathewes

Senior Director, Development

Occidental College Launched Classy Ahead of Schedule and Raised 35% More YoY

Occidental College

Natalie Greenhouse

Senior Director of Advancement Services

Oklahoma Christian University Raised 330% of Giving Tuesday Fundraising Goal

Oklahoma Christian University

Hannah Johnson

Annual Fund and Alumni Outreach Coordinator

Operation Broken Silence achieves 478% revenue growth in five years with Classy

Operation Broken Silence

45% YoY Revenue Growth for Parent Project Muscular Dystrophy’s Year-End Campaign

Parent Project Muscular Dystrophy

Erin Dresnick

Director of Development

Peloton4Parkinson’s Raised 29% More at Annual Event With Classy Live

Peloton4Parkinson’s

Eric Tostrud

Founder and President

Possible Health boosts annual recurring revenue 218% and online revenue 34% with Classy

Possible Health

Laura Schwecherl

Marketing Director

Prevent Child Abuse America Raised 2.2x More Year Over Year with Classy Studio

Prevent Child Abuse America

Danah Bialoruski

Development Associate

Project C.U.R.E. Reaches $1B Milestone With A Comprehensive Fundraising Approach

Project C.U.R.E.

Shauna Rusovick

Director of Marketing and Communications

ProPublica Sees 14-Point Conversion Rate Increase in 2 Months Using PayPal On Classy Pay

ProPublica

Jill Shepherd

Director of Membership

How Riley Children’s Foundation’s Year End Segmentation Strategy Increases Conversion

Riley Children’s Foundation

Rocky Mountain Public Media Raised 30% More at a Signature Fundraising Event with Classy Live

Rocky Mountain Public Media

Tyler Donovan

Friends Engagement Director

Ronald McDonald House Charities of San Diego Sees Immediate ROI with Classy

Ronald McDonald House Charities of San Diego

Kim Mercado

Director of Corporate and Community Philanthropy

Runway for Recovery Surpasses Fundraising Goal by $25,000 with Classy Live

Runway for Recovery

Olivia Achtmeyer Boger

Founder

Sanford Health Foundation Saved Over 80 Hours of Staff Time with Classy Live

Sanford Health Foundation

Carrie Biondi

Senior Director of Marketing and Operations

Program Data Analyst and IT Manager

SeaLegacy’s Campaign Launched 24 Hours Before Giving Tuesday and Raised 178% of Its Goal

SeaLegacy

Valerie Stephens

Director of Marketing Communications

Shining Hope For Communities achieves $1M+ raised and 162% donation growth with Classy

Shining Hope For Communities

Lexi Garber

Director of Community and Outreach

Shriners Children’s Exceeds Event Fundraising Expectations With Classy Live

Shriners Hospitals for Children

Martin Quessenberry

Director, Digital Projects & Innovation

Special Olympics Maryland exceeds $5.48M in donations and boosts event fundraising with Classy

Special Olympics

Alexa Carney

Vice President of Marketing & Communications

Special Olympics Michigan’s Polar Plunge Raised 15% more YoY with Classy and Mittun

Special Olympics

Andrea Rachko

Senior Director of Law Enforcement Torch Run

How Storytelling and User Experience Doubled StacheStrong’s Annual Donation Goal in Just 4 Months

StacheStrong

Recurring Donations Reach 45% of Stadia’s Online Revenue With the Help of Classy

Stadia

Laura Pedroni

Director of Information Technology

Ghostbusters Raise $40k on Behalf of Starlight Children’s Foundation

Starlight Children’s Foundation

Madison Shearer

Senior Manager, Fundraising and Events

Tap Cancer Out Connects Passions With Fundraising to Raise $4.7M on Classy

Tap Cancer Out

Jon Thomas

Founder and CEO

Team Rubicon achieves stable recurring revenue to sustain disaster response operations with Classy

Team Rubicon

Matt Scott

Online Donations & Donor Engagement Coordinator

The Salvation Army Western Territory achieves higher conversion rates, increased total gifts, and larger average gift size with Classy

The Salvation Army

Brenda Jones

Director of Digital Strategy

The Salvation Army Southern Territory achieves 139% year-over-year growth with Classy

The Salvation Army

Piper LeJeune

Director of Digital Strategy and Engagement

The Salvation Army achieves 437% higher donation conversion and surpasses fundraising goal with Classy

The Salvation Army

Piper LeJeune

Director of Digital Strategy and Engagement

The Salvation Army achieves 246% mobile donation revenue growth with Classy

The Salvation Army

Andrew Dobney

Director of Digital Strategy

Embedded Donation Forms Help the V Foundation Raise $1.6M During V Week

The V Foundation

Marissa Guy

Senior Director of Direct Marketing

The Y in Central Maryland achieves nearly $800K in Turkey Trot fundraising with Classy

The Y in Central Maryland

Lindsay Crone

Director of Philanthropy Campaigns and Online Fundraising

To Write Love On Her Arms Builds an Unforgettable Supporter Experience 4x Faster with Classy Studio

To Write Love on Her Arms

Lindsay Kolsch

Co-Executive Director

To Write Love On Her Arms Empowers the Next Generation of Donors with Classy’s Fundraising Tools

To Write Love on Her Arms

Kathryn Baccash

Head of Communications and Digital Marketing

Tunnel to Towers’ Recurring Gifts Make up a Majority of Online Donations

Tunnel to Towers Foundation

Larry Olson

Senior Vice President of Marketing and Communications

How to Maximize Your Fundraising Event Revenue

Upaya Social Ventures

Heather Targosz

Marketing and Communications Manager

Vs. Cancer Foundation raises $310K+ and recruits 5,983 donors in 10 months with Classy

Vs Cancer Foundation

Chase Jones

Founder

wear blue: run to remember Grows Peer-to-Peer Fundraising by 21% YoY

wear blue: run to remember

Melynda Weaver

Director of Development

Westside Food Bank achieves $71,190 in fundraising by launching a registration-and-fundraising campaign in under a week with Classy

Westside Food Bank

Genevieve Riutort

Deputy Director and CDO

World Changers Church International Saves Valuable Time with Classy and Salesforce

World Changers Church International

Vernon Harrison

Chief Executive Officer

YMCA of San Diego County Activates True Community Fundraising and Unlocks $8.4M

YMCA of San Diego County

Courtney Cordero

Vice President of Development

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