Case Study: The Salvation Army achieves 437% higher donation conversion and surpasses fundraising goal with Classy

Why The Salvation Army Made the Switch

The Salvation Army Southern Territory needed an updated online giving system: supporters were confused by an outdated platform and staff were reluctant to share campaign pages. After evaluating alternatives, they chose Classy for its more modern, dynamic giving pages and nimble, innovative partnership.

Moving to Classy modernized the donor experience and drove strong results — they surpassed their fundraising goal by 75%, achieved 139% year‑over‑year growth versus Blackbaud, and saw a 437% increase in donation page conversion rate.

The Salvation Army

Piper LeJeune

Director of Digital Strategy and Engagement