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Visit WebsiteAction Against Hunger Proves Classy is a All-In-One Fundraising Solution
Action Against Hunger
Christian Pielow
Digital Strategist
Classy
Classy is a B Corp Certified Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise nearly $4 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.
Case Studies
Showing 121 Classy Customer Success Stories
Classy Live Helps ACE’s 15th-Annual Hybrid Gala Grow by ~200% YoY
African Community Education (ACE)
Tim O’Neil
Marketing and Fundraising Manager
Alight’s Canvassing Initiative Brings in 660 New Recurring Donors With Classy
Alight
Chris Kindler
Director of Annual Fund
Aquarium of the Pacific Uses Omatic’s Classy Integration Solution to Jumpstart Online Fundraising
Aquarium of the Pacific
Erin Russell
Development Services and Database Manager
Athletes 4 Cancer Takes Flight for Survivors
Athletes For Cancer
Atlanta Habitat Saw an Average Donation of $670 on Giving Tuesday
Atlanta Habitat
Drew McGuffin
Development Systems and Relations Director
Atlanta Humane Society Exceeds Day of Giving Goals With the Help of Classy for Salesforce
Atlanta Humane Society
Lauren Shoff
Digital Fundraising and Marketing Manager
Atlas Free Enjoys a 43% Conversion Rate by Combining Storytelling and Streamlined Giving
Atlas Free
Jake Fankhauser
CRM and Experience Manager
Atlas Free Lifts Recurring Donor Retention by 151% With Classy and Virtuous
Atlas Free
Jake Fankhauser
CRM and Experience Manager
Austin Pets Alive! Brought in 10% More Donors YoY on Giving Tuesday with Classy Studio
Austin Pets Alive!
Li Martinez
Senior Philanthropy Communications Specialist
Avera Foundation Increases Online Giving and Grows Supporters With Classy and Omatic
Avera Foundation
Elijah Bonde
Manager, Community Giving
Baby2Baby Acquired Over 4,000 New Donors in Just Six Weeks with Classy’s Fundraising Tools
Baby2Baby
Molly Baker
Senior Director of Development
Fighting Breast Cancer with the Strength of Peer-to-Peer Fundraising
Barbells For Boobs
Chris Hanson
Creative Director, Barbells for Boobs
Be the Bridge Sees Recurring Revenue Spike with Classy
Be the Bridge
Autumn Lee-Cass
Director of Development
Beat the Streets Fuels Ambitious Growth Goals With Classy
Beat the Streets
Ben Reiter
National Executive Director
Beyond Celiac Uses Donation Matches to Help Increase Annual Online Gifts by 51%
Beyond Celiac
How Responsible Storytelling Built a Community
Blood:Water
Dan Haseltine
Co-Founder & Artist Relations
How the Shift to Online Fundraising Revitalized Bread of Life Mission
Bread of Life
Willie Parish
JR. Executive Director
Breastcancer.org Increased its Median Gift Size by 10% with Classy Studio
Breastcancer.org
Lauren Hughes
Director of Development
How Broadway Cares/Equity Fights AIDS Fosters Competition
Broadway Cares
Lane Beauchamp
Marketing Manager
A Donor-First Giving Tuesday Strategy Brings in 153% YoY Growth in Donations for Broadway Cares
Broadway Cares
Sarah Cardillo
Deputy Director of Development
Brooklyn Public Library Grew Online Revenue by 14% With Classy’s Comprehensive Fundraising Suite
Brooklyn Public Library
Lauren Arana
Assistant Vice President, Development
Brooklyn Public Library Raises Over $77k on Classy Program Designation in One Year to Fund Books Unbanned Program
Brooklyn Public Library
Nick Higgins
Chief Librarian
P2P Fundraising Platform Empowers Students to Rally Behind a Cause
BuildON
Erin Wallace
Chapter Manager
buildOn Acquires Over 150 New Donors During Its Annual Year-End Fundraising Challenge
BuildON
Morgan Dickerson
Community Engagement Manager
$1.4 Million in 24 hours, Kesem’s Path to Giving Tuesday Success
Camp Kesem
Cristin O’leary Jones
Development Director
How Canal Alliance Used Custom Donation Pages to Increase Recurring Giving
Canal Alliance
Sara Matson
Development Director
How Capital Area Food Bank Increased Donor Covered Fees and Conversion Rates
Capital Area Food Bank
Mary Beth Healy
Chief Revenue and Marketing Officer
How Catholic Answers Grew Giving Tuesday Donations by 387%
Catholic Answers
Dave Matheson
Director Of Development
Catholic Answers Increases Text Subscribers and Conversion Rates With Classy and Rally Corp
Catholic Answers
Dave Matheson
Director Of Development
How the CDC Foundation Launched a COVID-19 Response in Under 24 Hours With Classy
CDC Foundation
Elizabeth Patrick
Director of Advancement Services
Christopher and Dana Reeve Foundation Increased Donation Volume by 57% Period over Period on Classy
Christopher and Dana Reeve Foundation
Kelly Lamb
Development Manager, Team Reeve Endurance
How Peer-to-Peer Is Driving the Next Century at City of Hope
City of Hope
Emily Parris Sandler
Director of Digital, Philanthropy
Over a Quarter of Donors Gave Multiple Gifts to City of Refuge’s Back-to-School Campaign
City Of Refuge
Edward Phillips
VP of Development
Classy for Salesforce Helps Concern Worldwide US React Quickly to Emergencies
Concern Worldwide
Lauren Hacker
Business Operations & Systems Manager
Consolidated Online Fundraising and Recurring Giving Drive 30% Increase in Average Gift Amount
Connecticut Humane Society
How Denver Rescue Mission Attracts and Retains Recurring Donors
Denver Rescue Mission
Robert Bogan
Online Marketing Manager
Direct Relief Tops 35% Conversion Rate by Prioritizing Donors and Data
Direct Relief
Heather Bennett
Vice President of Partnerships and Philanthropy
A Big Impact Solution for Small Nonprofits
Emilio Nares Foundation
Heidi Cramer
Development Director
With Classy Live, Faith In Practice’s Annual Gala Raised $146k Above Its Goal
Faith In Practice
Ian Rhoades
Business Solutions Director
Farm Aid’s Giving Tuesday Results Increase by 352% in 4 Years
Farm Aid
Caroline Fiore
Development Manager
Peer-to-Peer Fundraisers Raise $125K During Feed More’s Annual Fundraising Competition
Feed More
Christy Dalton
Community Engagement Manager
Feed My Starving Children Sees 3x Industry Standard Conversion Rate With Classy
Feed My Starving Children
Tim Krueger
Digital Marketing & Analytics Manager
Feeding San Diego Raises $5.4M on Classy in the Wake of COVID-19
Feeding San Diego
Feeding San Diego’s Embedded Donation Forms Top 44% Conversion
Feeding San Diego
Carly Matsumoto
Senior Digital Marketing Manager
How First Book Increased Conversion Rates by 185 Percent in One Year
First Book
Diana Peacock
Senior Vice President of Development and Alliances
How First Book Uses Classy for Salesforce to Target Donors
First Book
Diana Peacock
Senior Vice President of Development and Alliances
Food Bank For NYC Prioritizes Storytelling to Achieve a 52% Retention Rate
Food Bank For New York City
David Jones
Vice President for Fundraising Operations
GallantFew Uses Classy to Fuel Online Giving With a Strong Donation Page Experience
GallantFew
Liz Smith
Development Specialist
Gilda’s Club Chicago Returns to Classy to Optimize Their Peer-to-Peer Fundraising Potential
Gilda’s Club Chicago
Bradford Newquist
Director of Development
Girlstart Increased Donation Volume by 22% YoY on Classy
Girlstart
Shane Woods
Executive Director
God’s Love We Deliver Increased Donation Volume by 15% YoY with Classy and Delivered 30% More Meals
God’s Love We Deliver
Emmett Findley
Director of Marketing & Communications
Intuitive User Experience Supports 720% YoY Growth for Golden Harvest Food Bank’s Annual Campaign
Golden Harvest Food Bank
Nathan Krupa
Development Strategist
How Gordon College’s Peer-to-Peer Fundraiser Raised $40k Above Its Stretch Goal
Gordon College
Joe Iriana
Associate Director of Advancement Data Services
Haymakers for Hope Launches Subscription-Based Running Group to Incentivize Recurring Donors
Haymakers for Hope
Brian Schroy
Regional Fight Manager
How HEADstrong Foundation Planned a Virtual Event That Raised $90K in 3 Weeks
HEADstrong Foundation
Jeff Baxter
Director of Fundraising
How the HEADstrong Foundation Livestreamed Their Virtual Gala and Raised $350,000
HEADstrong Foundation
How Heifer International Modernized Their Fundraising With Peer-to-Peer
Heifer
Christy Moore
Vice President of Marketing
Hillel Set New Records and Raised $5.5M in Four Days During its Annual Global Giving Week
Hillel International
Rachael Fenton
Senior Director of Advancement Field Services
Classy for Salesforce Saves Time and Opens Doors for HOPE Atlanta
HOPE Atlanta
Katherine Welker
Development Director
Hope for Haiti Utilizes Classy’s Giving Cart to Enable More Giving From Every Appeal
Hope for Haiti
Taylor Hebble
Chief Development Officer
Joni and Friends Raised 121% More YoY on Giving Tuesday with Classy Studio
Joni and Friends
Amy Hurtado
Vice President, Marketing & Engagement
Kansas City Pet Project’s Gala Raised $150K Above Its Stretch Goal With Classy Live
Kansas City Pet Project (KC Pet Project)
Stephanie Sullens
Former Chief Development Officer
How Karam Foundation Uses Community-Building to Acquire and Retain Recurring Donors
Karam Foundation
Annie Lazarski
Annual Fund Lead
How Kesem Saved Over 100 Hours With Campaign Templating
Kesem
Meag Donnelly
Systems & Constituent Care Coordinator
Kesem Streamlined Its Giving Process With Embedded Donation Forms
Kesem
Bree Turner
Senior Manager of Team Kesem and Development Operations
Classy Studio Raises More for Khan Academy Per A/B Test Results
Khan Academy
Lizzie Rock
Senior Manager, Community Giving
Discovering the Need for a More Robust Online Fundraising Platform
Liberty in North Korea
Andrew Quan
Donor Impact Manager
Lucile Packard Foundation Raised 44% More on Giving Tuesday with Classy Studio
Lucile Packard Foundation for Children's Health
Lynne Chiu
Associate Director, Digital Fundraising
Lung Cancer Research Foundation Starts Accepting Donations Within One Month of Switching to Classy
Lung Cancer Research Foundation
Evan Bonsett-Veal
Director, Donor Database
Lutheran Hour Ministries’ Fiscal Year-End Campaign Grew by 14% YoY with Classy
Lutheran Hour Ministries
Emily Ott
Digital Fundraising Specialist
How Mama Hope Empowers Individuals to Fundraise $20k
Mama Hope
Hannah Beavers
Director of Development and Strategy
Many Hopes Modernizes Their Recurring Giving Program With Classy
Many Hopes
Many Hopes Modernizes Donating With Classy Embedded Donation Forms
Many Hopes
Alex Smith
Many Hopes
Massachusetts General Hospital’s Fundraising Community Raised $7M In One Year
Massachusetts General Hospital
Leslie Ruchala
Director, Third Party Fundraising
Meals on Wheels Diablo Region Raised 54% More Year over Year with Studio
Meals on Wheels Diablo Region
Michelle Hayward
Development Manager
Walk/Run Fundraisers Raise 4x More on MMRF’s Mobile App
Multiple Myeloma Research Foundation
Marianne Andrews
Senior Director, Events & Partnerships
NAMI’s Paid Search and Social Ads Bring in a 52% Increase in Gifts YoY
National Alliance on Mental Illness
Kelly Pavelich
Senior Donor Communications Manager
National Civil Rights Museum Increased Average Gift Size by 62% Year over Year with Classy’s Intelligent Asks
National Civil Rights Museum
Andrew Mathewes
Senior Director, Development
Occidental College Launched Classy Ahead of Schedule and Raised 35% More YoY
Occidental College
Natalie Greenhouse
Senior Director of Advancement Services
Oklahoma Christian University Raised 330% of Giving Tuesday Fundraising Goal
Oklahoma Christian University
Hannah Johnson
Annual Fund and Alumni Outreach Coordinator
Operation Broken Silence’s Donate Button Strategy Contributes to 478% Revenue Increase in 5 Years
Operation Broken Silence
45% YoY Revenue Growth for Parent Project Muscular Dystrophy’s Year-End Campaign
Parent Project Muscular Dystrophy
Erin Dresnick
Director of Development
Peloton4Parkinson’s Raised 29% More at Annual Event With Classy Live
Peloton4Parkinson’s
Eric Tostrud
Founder and President
Technology can make the impossible Possible
Possible Health
Laura Schwecherl
Marketing Director
Prevent Child Abuse America Raised 2.2x More Year Over Year with Classy Studio
Prevent Child Abuse America
Danah Bialoruski
Development Associate
Project C.U.R.E. Reaches $1B Milestone With A Comprehensive Fundraising Approach
Project C.U.R.E.
Shauna Rusovick
Director of Marketing and Communications
ProPublica Sees 14-Point Conversion Rate Increase in 2 Months Using PayPal On Classy Pay
ProPublica
Jill Shepherd
Director of Membership
How Riley Children’s Foundation’s Year End Segmentation Strategy Increases Conversion
Riley Children’s Foundation
Rocky Mountain Public Media Raised 30% More at a Signature Fundraising Event with Classy Live
Rocky Mountain Public Media
Tyler Donovan
Friends Engagement Director
Ronald McDonald House Charities of San Diego Sees Immediate ROI with Classy
Ronald McDonald House Charities of San Diego
Kim Mercado
Director of Corporate and Community Philanthropy
Runway for Recovery Surpasses Fundraising Goal by $25,000 with Classy Live
Runway for Recovery
Olivia Achtmeyer Boger
Founder
Sanford Health Foundation Saved Over 80 Hours of Staff Time with Classy Live
Sanford Health Foundation
Carrie Biondi
Senior Director of Marketing and Operations
How Saprea Increased Giving Tuesday Donations by $40,000 Year Over Year
Saprea
Savory Institute Increases Donation Page ROI and Recurring Giving Volume With Classy
Savory Institute
ScholarMatch Saves 100+ Hours of Admin Work Per Year with the Classy and Zapier Integration
ScholarMatch
Francisco Prado
Program Data Analyst and IT Manager
SeaLegacy’s Campaign Launched 24 Hours Before Giving Tuesday and Raised 178% of Its Goal
SeaLegacy
Valerie Stephens
Director of Marketing Communications
A Grassroots Movement Turns into a Million Dollar Organization
Shining Hope For Communities
Lexi Garber
Director of Community and Outreach
Shriners Children’s Exceeds Event Fundraising Expectations With Classy Live
Shriners Hospitals for Children
Martin Quessenberry
Director, Digital Projects & Innovation
Maryland Exceeds $5M in Donations, Setting the Bar for 30 Fellow Special Olympics Locations on Classy
Special Olympics
Alexa Carney
Vice President of Marketing & Communications
Special Olympics Michigan’s Polar Plunge Raised 15% more YoY with Classy and Mittun
Special Olympics
Andrea Rachko
Senior Director of Law Enforcement Torch Run
How Storytelling and User Experience Doubled StacheStrong’s Annual Donation Goal in Just 4 Months
StacheStrong
Recurring Donations Reach 45% of Stadia’s Online Revenue With the Help of Classy
Stadia
Laura Pedroni
Director of Information Technology
Ghostbusters Raise $40k on Behalf of Starlight Children’s Foundation
Starlight Children’s Foundation
Madison Shearer
Senior Manager, Fundraising and Events
Tap Cancer Out Connects Passions With Fundraising to Raise $4.7M on Classy
Tap Cancer Out
Jon Thomas
Founder and CEO
Team Rubicon - Customer Case Study
Team Rubicon
Matt Scott
Online Donations & Donor Engagement Coordinator
How The Salvation Army Western Territory Increased Conversion Rates, Total Gifts, and Average Gift Size
The Salvation Army
Brenda Jones
Director of Digital Strategy
How The Salvation Army Southern Territory Grew 139% After Leaving Blackbaud
The Salvation Army
Piper LeJeune
Director of Digital Strategy and Engagement
Why The Salvation Army Made the Switch
The Salvation Army
Piper LeJeune
Director of Digital Strategy and Engagement
How The Salvation Army Increased Mobile Donation Revenue by 246% With Digital Wallets
The Salvation Army
Andrew Dobney
Director of Digital Strategy
Embedded Donation Forms Help the V Foundation Raise $1.6M During V Week
The V Foundation
Marissa Guy
Senior Director of Direct Marketing
How The Y in Central Maryland Motivated Their Community to Raise $800K
The Y in Central Maryland
Lindsay Crone
Director of Philanthropy Campaigns and Online Fundraising
To Write Love On Her Arms Builds an Unforgettable Supporter Experience 4x Faster with Classy Studio
To Write Love on Her Arms
Lindsay Kolsch
Co-Executive Director
To Write Love On Her Arms Empowers the Next Generation of Donors with Classy’s Fundraising Tools
To Write Love on Her Arms
Kathryn Baccash
Head of Communications and Digital Marketing
Tunnel to Towers’ Recurring Gifts Make up a Majority of Online Donations
Tunnel to Towers Foundation
Larry Olson
Senior Vice President of Marketing and Communications
How to Maximize Your Fundraising Event Revenue
Upaya Social Ventures
Heather Targosz
Marketing and Communications Manager
Organization Brand New to Peer-to-Peer Fundraising Crushes Expectations
Vs Cancer Foundation
Chase Jones
Founder
wear blue: run to remember Grows Peer-to-Peer Fundraising by 21% YoY
wear blue: run to remember
Melynda Weaver
Director of Development
Westside Food Bank Quickly Creates a Registration with Fundraising Campaign and Raises $70K
Westside Food Bank
Genevieve Riutort
Deputy Director and CDO
World Changers Church International Saves Valuable Time with Classy and Salesforce
World Changers Church International
Vernon Harrison
Chief Executive Officer
YMCA of San Diego County Activates True Community Fundraising and Unlocks $8.4M
YMCA of San Diego County
Courtney Cordero
Vice President of Development
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