Case Study: Many Hopes achieves $124,712 in recurring donations and modernizes its donor experience with Classy

Many Hopes Modernizes Their Recurring Giving Program With Classy

Many Hopes, which began by rescuing children in Kenya and now operates in six countries, relies on its recurring giving program, The Family, for 12% of annual revenue. The organization wanted a personalized, on-brand giving experience that would feel like a seamless extension of its main donation page and better articulate the year-round impact of monthly supporters.

To solve this, Many Hopes built a dedicated crowdfunding page on Classy with features like recurring frequencies, suggested gift sizes, impact blocks, employer matching, and Classy Pay (ACH), integrated with their Virtuous CRM. The updated experience modernized donor interactions and drove strong results: $124,712 raised from monthly gifts, a $70 average monthly gift from 150 recurring donors, and 75% of donors opting to cover transaction fees.

Many Hopes