Case Study: Beyond Celiac achieves a 51% increase in annual online gifts with Classy

Beyond Celiac Uses Donation Matches to Help Increase Annual Online Gifts by 51%

Beyond Celiac pivoted from raising awareness to accelerating a cure for celiac disease and needed to grow grassroots fundraising to support new research priorities. To meet that challenge they selected Classy to power a main donation page plus registration, ticketed events, crowdfunding and peer‑to‑peer campaigns.

Using timed campaigns with strong donation matches and Classy’s tools (including Salesforce integration, targeted thank‑you emails, and personal outreach to major donors), a $20,000 year‑end match helped drive $132,500 in that campaign and closed 2020 with a 51% increase in annual online gifts over 2019.

Beyond Celiac