Case Study: Farm Aid achieves 352% increase in Giving Tuesday results with Classy

Farm Aid’s Giving Tuesday Results Increase by 352% in 4 Years

Farm Aid shifted its Giving Tuesday strategy after moving to the Classy platform in 2015, aiming to raise visibility and attract new donors during the competitive year-end season. Having launched their first Giving Tuesday campaign in 2016, the organization needed a repeatable way to mobilize supporters and jump-start annual fundraising.

By steadily improving tactics and leveraging Classy’s tools—adding a testimonial video, a time-limited donation match, consistent branding, and clear impact messaging—Farm Aid dramatically boosted performance: their 2020 campaign raised $40,989 (a 58% increase year over year), delivered a 352% increase in Giving Tuesday results since 2016, and produced strong donor growth (217% more donors) with 32% of 2020 supporters giving for the first time.

Farm Aid

Caroline Fiore

Development Manager