Case Study: Heifer International modernizes fundraising and engages new donors with Classy

How Heifer International Modernized Their Fundraising With Peer-to-Peer

Heifer International, a global nonprofit working to end hunger and poverty, faced a fundraising inflection point: decades of relying on institutional support and a print catalogue were yielding fewer individual gifts as core donors aged. To sustain and scale their work, Heifer needed to attract younger supporters and diversify revenue by modernizing their online fundraising strategy.

Heifer adopted Classy’s peer-to-peer platform—offering customizable fundraising pages, Fundraising Impact Levels that tie donations to concrete outcomes, and endurance-event support—uncovering highly engaged fundraisers and seeing a positive return on investment. The platform’s AWS-backed scalability and value alignment helped Heifer broaden engagement, better steward fundraisers, and advance its long-term goals (Heifer has assisted over 100 million small-scale farmers and aims to help four million smallholder farmers achieve livable incomes).

Heifer

Christy Moore

Vice President of Marketing