Case Study: Mama Hope achieves $20K per Global Advocate and scalable online fundraising with Classy

How Mama Hope Empowers Individuals to Fundraise $20k

Mama Hope is a for‑impact organization that trains "Global Advocates"—impact entrepreneurs—to raise funds and lead community projects in countries like Kenya, Uganda, Tanzania and Ghana. With fewer than 10 staff, Mama Hope sets an ambitious $20,000 fundraising goal per advocate and needed scalable tools and storytelling training to mobilize personal networks and grow donor support.

By combining a six‑month fellowship that teaches storytelling and fundraising with Classy’s customizable peer‑to‑peer pages (progress bars, visuals, campaign links), advocates consistently meet or exceed their goals. To date Mama Hope has trained 60+ advocates who have raised about $1.3M, completed 50+ projects affecting 150,000 lives, and driven long‑term online growth—including a fourfold increase in online revenue and 4,228 new donors since 2012.

Mama Hope

Hannah Beavers

Director of Development and Strategy