Case Study: Aquarium of the Pacific streamlines online fundraising and saves staff time with Classy

Aquarium of the Pacific Uses Omatic’s Classy Integration Solution to Jumpstart Online Fundraising

Aquarium of the Pacific, a major Southern California attraction serving about 1.7 million visitors annually, needed to streamline online fundraising. Manual campaign processes were slow and resource-intensive, and although the Aquarium chose Classy for fundraising, Classy didn’t natively integrate with their Raiser’s Edge database—so a reliable integration was essential to avoid cumbersome data syncing.

They implemented Omatic’s Classy-specific ImportOmatic integration, which was quick to set up and came with templates and training Erin Russell could replicate for each campaign. The Aquarium now runs 8–9 Classy campaigns a year (GivingTuesday, scholarships, animal birthday/memorial campaigns), has saved significant staff time and resources, and is expanding use of ImportOmatic for other data imports while planning outreach to more underserved students.

Aquarium of the Pacific

Erin Russell

Development Services and Database Manager