Case Study: Vs. Cancer Foundation raises $310K+ and recruits 5,983 donors in 10 months with Classy

Organization Brand New to Peer-to-Peer Fundraising Crushes Expectations

Vs. Cancer Foundation, founded in December 2012, mobilizes college athletes and their communities to fight childhood cancer with a “half and half” model that splits funds between local hospitals and national research. As a new nonprofit, the organization needed an easy, secure platform to launch peer-to-peer fundraising and let supporters personalize campaigns to reach friends and family.

By using Classy’s integrated tools—secure payment processing, peer-to-peer campaign pages, reporting, automatic monthly gifts, and donor-engagement features—Vs. Cancer rapidly scaled its program: in its first 10 months it raised over $310,000 online and recruited 5,983 donors and fundraisers, demonstrating the power of p2p fundraising to drive exponential growth.

Vs Cancer Foundation

Chase Jones

Founder