Case Study: Haymakers for Hope achieves increased recurring donations with a subscription-based running community on Classy

Haymakers for Hope Launches Subscription-Based Running Group to Incentivize Recurring Donors

Haymakers for Hope, a nonprofit that raises funds through charity boxing events, faced the loss of its primary fundraising model when the COVID-19 pandemic forced event cancellations. The organization needed a creative way to secure a reliable stream of recurring donations and keep alumni engaged.

They launched Haymakers Harriers, a $25+/month subscription running community offering private coaching from team member and marathon contender Brian Schroy, early race registration, and exclusive Strava and Slack groups with weekly workouts. Promoted via a Classy recurring giving page with custom content and mobile-friendly payment options (digital wallets and ACH), the program converted supporters into recurring donors and restored a predictable revenue stream while delivering unique, personalized benefits.

Haymakers for Hope

Brian Schroy

Regional Fight Manager