Case Study: HOPE Atlanta achieves more fundraising time and higher donor retention with Classy for Salesforce

Classy for Salesforce Saves Time and Opens Doors for HOPE Atlanta

HOPE Atlanta, a nonprofit focused on ending homelessness and hunger in Georgia, joined Classy in 2019 and needed a simple, scalable way to eliminate time-consuming, manual data entry and better nurture donor relationships. They sought a platform that would integrate seamlessly with their existing Salesforce CRM to optimize fundraising data and support growth.

Classy for Salesforce automated online donation processing and delivered clean, real-time supporter profiles, enabling personalized communications, automated large-gift alerts, and targeted segmentation for appeals. By reclaiming staff time from data work, HOPE Atlanta increased donor retention, supported a strategic merger with Action Ministries, and is positioned to grow recurring and peer-to-peer revenue streams.

HOPE Atlanta

Katherine Welker

Development Director