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Case Study: Connecticut Humane Society achieves 30% increase in average gift amount with Classy
A Classy Case Study
Consolidated Online Fundraising and Recurring Giving Drive 30% Increase in Average Gift Amount
The Connecticut Humane Society needed a better way to engage supporters online and boost funding for its programs.
By consolidating Give2gether and Blackbaud Sphere onto Classy and using its easier, more visually appealing platform, the organization saw major gains: over four years the average gift rose by $20, monthly recurring donors grew 15%, recurring gift averages increased about 22% (≈+$5), and gross online fundraising grew 84%.
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