Case Study: Be the Bridge achieves a 6% increase in recurring donors and improved donor retention with Classy

Be the Bridge Sees Recurring Revenue Spike with Classy

Be the Bridge, a nonprofit working to increase awareness and responsiveness to systemic injustice, relies on recurring donations to sustain its work. Their previous fundraising platform had disjointed data collection tools that limited insight into donor behavior and hindered recurring giving growth and retention.

After transitioning to Classy, Be the Bridge now uses recurring donation reports (Upcoming Expiring Recurring Plans, Returning One-Time Donors, Failing Recurring Giving Plans), flexible giving frequencies, Classy Mode for fee coverage, and digital wallet support to target ready supporters and remedy failed payments. These improvements drove a 6% increase in total recurring donors in the first 10 months on Classy versus the prior 10 months and position the organization for further growth.

Be the Bridge

Autumn Lee-Cass

Director of Development